Importance of Social Media Marketing Service

Social Media Marketing Service is a mix of creative approaches and analytics to drive conversions for your brand.

Social Media helps your brand stand out amongst others using your characteristic design elements and content to reach your audience and spread your message.

Besides, your social media accounts can get your sales as well.

70% of businesses are expected to be present on social media. Social Media is the place where potential customers go to learn about your business.

That remains to say is that brands must get their hands on different Social Media accounts best suited to their business!

Social Media Marketing Service for Brands

Social Media platforms help your business connect with your targeted audience. This audience can have high potential. Eventually, generating some profit.

  • To build your brand
  • Increase sales
  • Drive website traffic

To mark your social media presence is not enough. Customers expect you to have an engaging social media presence.

If you keep on sharing informative content or anything which provides them with some value, the audience will get along with you.

This ensures that your brand gets stronger gradually. Besides, connecting to potential clients, social media sends social signals which assist in the SEO of your website. Ultimately, it is your brand that builds and profits.

Social Media also provides a marketing platform to run ads for your business to get leads and drive sales.

You can run multiple types of ads to capture the potential audience.

Social Media Marketing Service can be tricky for a layman as every social platform has a different design and advertising interface.

Social platforms can be a good source of quality leads as they can have the insights into the day to day activities of your business and are willing to lay trust in you.

Besides, you can take your audience to your website, eventually, that also might lead them to buy your product or service.

You can also drive the traffic to your blogs which you think could provide great value to the audience.

Let’ see some statistics

66% of Facebook users say that they Like or Follow a brand here.

90% of Instagram users say that they follow a business here.

83% of Pinners have reportedly bought something based on the content they saw from brands on Pinterest.

4 Pillars of Social Media Marketing Service

Strategy & Planning – Planning a strategy is like a map that you can follow throughout the social media management.

If you are planning to publish something on social media, you would need a social strategy. Ask yourself –

  • What should be your goals?
  • Which social media platform will help you achieve your goal?
  • What type of content will attract your audience?

Publishing & Engagement – Only publishing the content on social media does not conclude as a social media service. There’s a lot more to it. You need to listen to the audience as well as make them listen to you. Engagement is important.

It is not going to be worth the effort if you are not engaging with your audience. And engagement constitutes much more than only talking with people.

Analytics & Reporting – Measurement is one necessary aspect of an online marketing platform. If you are consistently posting content on your page then you should also watch how your post or your page is performing?

Different companies will have different metrics to see if they are on track.

Advertising – Another popular pillar of any social media marketing is social ads. Use ads on them to increase your brand’s presence when you are ready to invest. This makes you reach and display ads to the maximum users and target audience.

Major Social Platforms

Choose the platform best suited for your business. A platform may work for a brand while others won’t.

FacebookIt is a casual platform. You must keep your tone light and friendly.

InstagramIt is gradually becoming the new Facebook. However, it provides high engagement through visual content.

Twitter – It is a platform where you can broadcast your updates and communicate with the audience directly.

YouTube – Indeed the best for promoting video content.

Pinterest – This is a highly image-centered platform and ideal for sharing creative ideas and retail.

LinkedIn – It is a venue for creating a professional presence and best social media platform for B2B advertising. Also great for posting jobs.

Best Practices on Social Media

To make sure you are not lost among the millions of users of social media platforms, follow the following best practices for engagement.

  • Be original with your content.
  • Be regular with your posts & stories.
  • Share engaging and valuable content.
  • Respond to all comments and messages.

However, there are more techniques and tricks to crack the high social presence.

Paid Ads on Social Media

The posts you come across which are marked sponsored are an Ad. is here to stay.

  • Social media ads allow you to reach a wider audience.
  • You can specify exactly who to display your ads.
  • Retarget visitors on your website.

Considering Facebook as the social marketing platform, it offers the most targeted ads as it has the most data. Facebook ads can be created for a specific marketing objective.

This specifically means that different campaigns need to be carefully crafted for a different purpose.

Take a Tip

Facebook and Instagram Ads need a minimum or no text on the display image.

If you want to check if you used just the right amount of Image Text, you can check it from the link below –

https://www.facebook.com/ads/tools/text_overlay

Want to generate potential leads for your business through Facebook/Instagram?

We can help you!

Reach us at – 8283809241