Why do we need a Logo? – Things to be considered while designing and creating a logo.
The logo is the identity of our business. Logo and tag line hit first when someone visits your website or business premises. It is not mandatory to own logo and website but definitely adds a competitive edge to the business. It offers the opportunity to get the positive attention of prospective customers. The logo is like the brand identity of a business and even it makes easier to advertise your business. Mere embarking of the logo on the audience target locations can fetch the attention to your business. So, the logo does visual branding.
Hidden Powers of Logo
The logo is the most conscious effort of branding a business. Logos have inbuilt power. For example when you see the logo of Coca-Cola you will think about cold drinks; when you will see the logo of Google you will think of searching, and similarly the logos of Apple, Microsoft, HP etc. will divert your attention to their business. This is the hidden relative power of the logos that will redirect your senses to their respective business. If you are planning to raise the business level from the local market to a national or global market you will definitely need a logo to build the brand identity.
Things to be considered while Creating a logo
Logo creation should be a conscious effort which should be done keeping in mind the following points.
- Logos are visual Branding, so it should pleasingly appeal your visual sense.
- The logo will remain with your business for an indefinite period, so do the required research.
- Appearance of logo matters since it is an expression of your Business
- The logo should be simple but impressively expressive.
- Think out of the box, your Logo must differentiate you in the market
- Logos are forever, so do not get influenced by trends.
- Flexibility and scalability of logos are must to advertise the brand on every platform.
- Get inspired by the logo but do not ever copy.
- The logo should be meaningful to your business
- Take feedback from the people of different vertical before finalizing
Things to be considered while designing a logo
A logo should be the authentic piece of art designed to the identity of your business. So, it is much more than a mere graphic design. Team of Core Innovative Solutions is sharing some important points should be followed for designing the logo.
1.Preliminary Sketching
Sketch the initial ideas and thoughts whatever comes in mind before reaching on the final draft. This step is recommended since it offers greater scope to the initial idea before getting matured as a final design. It can be a drawing on paper or in the system
2. Balancing
Balancing of logo designing is a must. The logo should not be overdone with designing, colour and size. Do not try to fill all that you know instead fill only what is required in the design of the logo. The balanced logo is evergreen and appealed in masses.
3. Colour Scheme of Logo
Minimum colours are recommended in the logo. Multiple colours can restrict its universal appeal and use. Many international brands are still restricted to black and white designs. If more than one colour is to be used, then the designer should follow the colour theory for complimentary colours.
4. Style and Appearance of Logo
Style and appearance of the logo depending upon the nature of business. The stylish and fancy appearance will suit to the fashion, beauty, wedding, cosmetic related businesses; unique yet simple will suit to the professionals; similarly, the expressive text will suit to the brand having multiple product lines and verticals. The classic logo will suit the nature of business in heritage, luxury and royal category.
5. Style and Size of Font
Style and size of font matter a lot when it is the part of the logo, and even if the tag line is mentioned underline the logo. Commonly used styles should not be used in the logo, rather use the custom font to give uniqueness to the logo. Similarly, the readability factor should not be ignored for styling and sizing.
6. Size of logo
Size of the logo matters a lot. The logo should be scalable according to the requirement but design and text of the logo should be noticeable in every size. Do not oversize and overdo logo in the name of intricacy and designing. The logo should look impressive and appealing on every platform of the display.
Core Solutions provides the web solutions in Amritsar (Punjab, India). Consult us for Web designing, Search Engine Optimization, Social Media Marketing, Social Media Optimization, Web Audits, Mobile and Application / software development, Graphic (Logo, posters, infographic, social post).