The economy should be no excuse to give up on sales targets.

Indian economy is currently moving at a very slow growth rate. Having said that, there is rarely a time when the consumers put a halt to the purchasing activity. Though the sluggish economy may adversely affect your industry or market specifically, growth should always be the end goal of any organization. Slower growth is still better than stagnation.

If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.

Given the fact that you all must be experienced businessmen, who must have tried every marketing trick in your sleeves, let us introduce you to an old but fancy buzzword DIGITAL MARKETING. In simple terms, it’s all about using digital channels to promote your brand, products and/or services.

As a business, we need to ensure that we are one step ahead of your competitors. We cannot depend only on traditional marketing methods anymore as most of us have already given to the digital revolution. Smartphone and internet usage in India is set to massively swell in the next four years. By 2022, there will be 829 million smartphone users in India, accounting for 60% of the population, according to Cisco’s 13th annual Visual Networking Index (VNI). This urges us to look beyond and understand how we can leverage the latest digital marketing techniques to grow our reach by following the concept of growth hacking.

The more eyeballs you control, the more chance you have to convert that potential lead into a sale.

To make a mark by our digital presence, we need to work on a variety of key areas which include content, graphics, website and most importantly, our social media accounts. An estimate of 54% users search for products and services on social media. To use these platforms as tools, or as we call them Digital Shastras, for our business growth, we need to have a planned strategy. We can either research online or hire a professional to maintain and optimize our digital presence.

Most of us are hesitant in shifting to the digital means of marketing as we still feel a traditional marketer can convince people in a better way. Unfortunately or fortunately, it’s not even an option for us to rely just on traditional marketing as it is almost dead. Just think of it this way, Google and Facebook generate more revenue than any traditional media company because they have far more reach where we can target only our potential clients and pay for that. That’s why digital marketing matters, it is where the attention is.

Even if you ask yourself, you will always trust Google and search for the best lawyer or the best school. And, trust me when I tell you that Core Innovative Solutions can rank your business on the top of these results.

According to our team, digital marketing is the easiest and most trusted way to expand the horizon of your business and boost your sales in a sluggish economy.

So, get up and make the right call.

Every single day is an opportunity for you to start anew; I call this my ’24-hour Reset Button.