Google is always in hack to make standards on Search Engine Optimization. As well, in 2018, we can expect more updates on Search Engine Optimization. Leading SEO Companies who wish to keep their position on top for serving people as per SEO Services need to upgrade their knowledge once again with the New Year coming soon on your marks. Let’s discuss few latest changes which we should keep in mind in the upcoming Year 2018.
Now android phones and Iphone systems are fast and more reliable as compared to our home computer systems. People are mostly exposed towards the mobile systems as compared to laptops and computers. Technology has enhanced the search value and parameters with more voice recognition and mobile friendliness. Searches on website should be compatible with voice searches and will be easily available on mobile phones with no more hassles. Next to it we must consider the featured snippets. Ensure that your website URL is https. It ensures that your website has a safe and secure connection to use.
On page SEO Parameters that still makes a Difference
Keywords in Titles, even titles should start with keywords and domain name must have keywords that also make a difference. Meta Descriptions must contain the keywords as the entire world of SEO is based on keywords. We must use the keywords in the content of the page and make it SEO friendly. H1 Tags are used for specific keywords; the content is also based on keyword density which is signified by Search Engines in order to make efficient searches. It’s mandatory to make sure that your website content is easy to read and user friendly one.
Off page SEO Parameters to Boost up Ranking
On page will give a way for keywords to crawl in their category but if the competition is high; it alone cannot give fruitful results that we are actually expecting. Then Off page SEO works out correspondingly followed by proper on page SEO. We can beat our competitors by offering quality back links for the website. Now let’s know how we can get high quality back links for our website.
Social Media Engagement is very specific if you are looking for great exposure on high level. It will offer direct updates of the business and message to the customers in spite of any place and time. We can get details about our business with no time constraint or no need of particular place in the market. Build up business pages on Face book, Twitter, LinkedIn, Pinterest, Google Plus etc. to directly keep a touch with the customers on daily basis. Next to user engagement and reviews make a difference. Reviews and comments help other to get relevant information on time.
Get authority back links from high PR Websites. Submit your links to directories and forums. Perform other Off Page SEO Activities such as Social Bookmarking, Forum Submission, Blog Directory Submission, Article Submission Sites, Question and Answer Sites, Discussion Boards, Share your videos, submit creative info graphics, share document on document sites, PPT submissions, PDF Submission, Guest Posting, Blog Commenting and Image Sharing etc.