The world is becoming more of digital and smarter than never. Evolution of science and technology, smart computer and advanced artificial intelligence is making the whole world to come online. Everything directly or indirectly on this planet is getting connected to internet in someways. Same way, all businesses and marketplaces are also getting connected to internet and is continuously spreading.

Now the internet has become a vast marketplace with all categories and types of product you want and wish to purchase. From small things for personal use to buying car, plane, property or land, internet is a vast hub of all. More and more brands and companies is coming online. More than 80% of start-ups around the world are directly linked to internet these days. Now people prefer to buy and sell products online.

With this,digital marketing is also becoming the crucial part of internet now. It is also one of the fastest growing field and industry and becoming trendier day by day.More and more people are engaging now. Now digital marketing is not just about selling products on internet or marketing or branding about your product online. It’s a bunch of many specific fields such as –

• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Adwords
• Affiliate Marketing

Search engine optimization –

It is one of the crucial part in Digital marketing for a website. SEO helps a website to get a rank in Google. The higher or the upper rank of a website, there would more visibility of the website to their targeted customers, the business would be more. It has got a variety of techniques and tools that helps a SEO specialist and SEO Expert to get help of and bring up the website ranking in Google’s SERP (Search Engine Result Page). Person doing SEO work should have knowledge and predicting abilities of Google search engine working styles and algorithms.

SEO is not just about ranking up of websites but also protect it from spams, black-listings and writing rich content full of keywords and information, etc. And theoretically, there are no lessons. Its all about experience and techniques. Companies like flipkart and amazon has got a great SEO team as their ranking reflects it.

Search Engine Marketing 

It is a wholesome of Search Engine Optimization, Social Media Marketing, designing Paid campaigns and Getting organic traffic. It is a broad term basically.

Social Media Marketing 

Social media Marketing is basically branding of your website and drawing traffic from popular social media platforms such as Facebook, LinkedIn, Twitter, Instagram and various other popular platforms. Here You have 2 options basically, Running Free campaigns which is less efficient to make impressions on user and running Paid campaigns in which basically you need to spend some money in order to give more of your website or product’s impression in wide locations and more number of users.

Adwords 

Adwords is basically a Tool of Google through which you can design paid campaigns and publish your ads on Google’s Search Engine Result Page. You will be charged according to the number of clicks on your ad by Number of Users. There are several ways of advertising on Google and you will be charged accordingly. Different ways of it are CPC, CPM CPI, PPC, CPA, CPL etc. This tool provides both branding and sales benefits.

Affiliate Marketing –

It is a part of digital marketing In which a person insert a link of another website or online store and earns a well commission if the user clicks on the links and buys the products through that link only. There are different commissions set on different range and kinds of products. Big stores like amazon, flipkart and PayTM does it to increase its sales.

Now there are several online and offline courses available offered by various institutions around India for digital marketing.

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