Marketing VS Branding VS Advertising

Marketing VS Branding VS Advertising

Branding: To create brand awareness among the masses is known as the branding of a particular item or product. In branding, companies come to know how consumers feel about the product. Branding ads are created by thousands of companies to sale millions of products, these ads include the name of the brands, logo, tagline, font and colour scheme. Branding ads particularly establish connections with the people that are not familiar with a particular brand, company or product. Branding creates a great impact on the customer’s mind as these ads are shown continuously to the same person at different intervals of time. Branding also promotes loyalty.

Marketing: Marketing involves both promotions of a brand and product sale at the same time. Marketing can be done online on all social media platforms as well as offline. Creating hoardings, spreading pamphlets, social media posts creations and interactions are all parts of marketing. For online marketing, the first and the most important step is to create your own website. Everything that is done in marketing helps in influencing the customer to purchase your product.

Marketing Strategy Connecting Digital Devices Concept

Advertising: Advertising is part of marketing. It helps in driving sales of a branded product. It includes various types of paid campaigns that can be run according to the needs and budget. There are automatic ad setups that are available in the market. The budget comes under the control of the advertiser and the advertiser keep track of all campaigns statistics.

Online Digital Advertising Platforms

 

Google Adwords – Now it’s very easy to grow your business and increase sale with the best marketing platform GOOGLE Ads). This platform allows you to rank on the top result of your google page for a particular keyword. Monthly budget caps are very easy to adjust anytime and anywhere. These ads are of various types:

1. Pay Per Click (PPC): Pay per click google ads are highly used to drive more traffic to your website. You can easily increase your shop visits with Google PPC Ads.

2. Pay per Lead / Call:  Its specially designed for lead generation and is known to be one of the most worthy ads. Click to call button is easily applied that makes this ad more handy.

Facebook Ads – Facebook is the biggest social media platforms that have billions of users throughout the world.

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You can run a simple ad to makeup engagements, likes and shares. Create short, interesting video posts on regular intervals of time to sell your product.

Instagram Ads – Instagram is designed for the youth and if you want to sell and create your brand awareness that is especially for the young generation then Instagram ads are made for you. Since 2015 the ads on Instagram are proved to be the highest boon for branding. According to the researches, it is found that 75% of the users on Instagram takes action on the ads and posts seen by them. So this platform has the highest daily user engagement and one must try Insta-ads for promotions.

LinkedIn Ads – If you want to make your reach to 610 million professionals throughout the globe then don’t wait run your Ad now on Linkedin. This platform will definitely provide you businesses that are trust worthy as its a great advertising platform for B2B marketers.