Google and Meta Ads Managed Against
Cost Per Enquiry, Not Cost Per Click
Clicks are easy to buy and almost meaningless on their own.... Read More The only number that decides whether advertising is working is what a genuine enquiry costs you and what that enquiry is worth — and a surprising number of accounts have never been managed against it.
Open Your Search Terms Report and Read What People Actually Typed
Not the keywords you selected — the real queries that triggered your ads. In almost every unmanaged Google account, a meaningful share of spend has gone on searches that were never going to buy: people looking for jobs, for free versions, for a different city, or researching a topic with no intention of purchasing anything. That report is usually where the first significant saving is sitting.
How a Campaign Gets Built and Run
Account Audit
What's being spent, on what, and what it's returning today
Tracking First
Conversion tracking set up and verified before a rupee is spent
Launch & Learn
Live with controlled budget while the data comes in
Weekly Optimisation
Search terms, audiences, bids, budgets and creative refined continuously
Choose Management to Match Your Ad Spend
Management fee is always separate from ad budget, which is paid directly to Google and Meta from your own accounts. You stay in control.
Starter Campaigns
For businesses beginning with paid advertising
- One platform, 1–2 campaigns, single location
- Conversion tracking setup and verification
- Weekly negative keyword and bid management
- Monthly performance report
Growth Campaigns
For businesses scaling paid acquisition
- Google and Meta run together, including remarketing
- Ad copy and creative testing, landing page recommendations
- Call tracking and a lead-quality feedback loop
- Competitor monitoring and monthly strategy review
E-Commerce / Performance
For online stores and high-spend accounts
- Shopping feed setup and product-level optimisation
- Full-funnel campaigns across search, social and video
- ROAS-based bidding with product-level reporting
- Catalog and audience strategy across both platforms
What's Included in Management
Weekly hands-on work across every lever that affects what your ads cost and what they return.
Conversion Tracking
Calls, forms and WhatsApp clicks, set up and verified before launch. Without accurate tracking, every optimisation decision is a guess — and the platform's algorithm will optimise for the wrong thing.
Weekly Search Term Review
Wasted queries identified and blocked as negatives every week.
Bid & Budget Management
Spend concentrated where it converts, cut where it doesn't.
Honest Reporting
Cost per enquiry and per customer, with what changed and why — every month without having to ask. You always know where the ad budget went and what it returned.
Creative Testing
New Meta creative in rotation before the existing set tires. On Google the campaign is optimised by refining what you exclude. On Meta it's optimised by producing more of what works before the current version wears out.
Landing Page Guidance
Specific recommendations, since the page decides the conversion rate. A mismatched landing page can cut conversions in half even when the ad itself is performing well.
Different Businesses, Different Paid Strategies
The platform mix, bidding strategy and creative approach vary significantly depending on what you sell and how customers find it.
Local Service Businesses
Call-focused Google campaigns inside your actual service radius. Targeting refined to the hours you answer and the postcodes you serve.
E-Commerce Stores
Shopping and catalog campaigns managed to a ROAS target. Product-level reporting so you know which items are actually profitable to advertise.
Clinics & Professionals
High-intent treatment searches, with appointment tracking. Campaigns for specific procedures, not generic "clinic near me" terms that attract the wrong enquiries.
B2B & Manufacturers
Narrow, expensive keywords where one enquiry justifies the month. Managed for lead quality over volume, with CRM integration where available.
Accounts We Manage
Local service businesses, clinics, e-commerce stores, institutes and B2B manufacturers across Punjab and other parts of India — accounts ranging from modest local budgets to national campaigns, all managed against cost per acquisition.
What Works Alongside Paid?
SEO Services
Building organic traffic while ads carry the immediate load — the long game that reduces cost per enquiry over time.
View Service SocialSocial Media Marketing
The organic side that makes Meta ads land better — warm audiences convert at a fraction of the cost.
View Service DesignUI/UX Design
Landing pages that convert the traffic you're paying for — the page experience is half the campaign.
View Service SoftwareCRM Software
Tracing ad spend through to closed revenue, not just leads — so you know which campaigns actually make money.
View ServiceWhy Businesses Hand Us Their Ad Account
We audit before we propose. Often the first month's saving comes from what we stop spending, not what we start.
Have Questions? We've Got Answers.
Anything not covered here? Just reach out — we'd rather answer a quick question than have you second-guess it.